The popularity of Instagram Reels has skyrocketed over the last several months, and it doesn’t seem to be slowing down anytime soon. Instagram Reels give users the opportunity to create content that is a bit more “outside of the box” and engaging by expressing themselves in ways unlike ever before. Not only do they allow you to spice up your day-to-day content, but they also allow you to reach people in new ways.

Like all Instagram features, it has been slowly rolling out to users. At this point, most Instagram users have access to Instagram Reels, however not all. And one frustration among most users is that the platform still lacks true analytics for this type of content. Regardless, these 15-30 second videos have taken the app by storm and are on every social media manager’s mind — rightfully so! Similar to TikTok, these videos can be made within the app or imported in, and they are set to music or voiceovers.

So why is everyone obsessed with Instagram Reels? To put it simply: putting out Instagram Reel content is currently one of the best ways to grow your Instagram account! And we’re breaking down the “why” below:


There are now more than 1 billion users on Instagram. No wonder it has become harder and harder to stand out and grow your account! But with Instagram Reels, you not only show up in the main Instagram news feed but also the Instagram Reels tab — which gives you double the visibility. It’s also no secret that Instagram wants users to adopt any new features it puts out there, so it’s likely that Instagram rewards Reel content by showing these posts more frequently.

High Engagement

“Video is on the rise.” How many times have you heard that phrase over the last few years? Well, you’ve likely heard it a lot because it’s true! And Instagram Reels give users a fun and (somewhat) easy way to create content that is inherently engaging. Whether you’re showing a behind-the-scenes look into your business or hopping on a “trend,” these videos tend to be a little less polished and a little more fun than your typical Instagram post.

Early Adopter

Just as Instagram has become oversaturated, Instagram Reels will, too. But we’re not quite there yet. With this tool being relatively new, you have the opportunity to be an early adopter. This allows you to reap maximum benefits before Reels, too, become insanely competitive.

So have you created your first Instagram Reel yet? What are you waiting for? The good news is Reels are new for everyone, so we’re all learning together! And if you need a little help getting started, check out our blog post on how to create an Instagram Reel.